Designer Meruert Tolegen brings her multi-cultural background and American entrepreneurial spirit to her brand. Tolegen was born in Kazakhstan but left when she was five. Her family departed the former Soviet Union Republic to immigrate to the United States, settling in California. Academically Meruert's background is in science, specifically bioresearch. She currently resides in New York. Her multi-cultural lifestyle and upbringing give her design work a truly unique perspective. She developed the women's ready-to-wear collection during the Covid-19 confinement. Her love of quality fabric and careful, thought-out garment construction and the small details it involves compelled her to launch her namesake brand.