Seoul-based pushBUTTON was founded in 2009 by pop singer-turned-designer, Seung-gun Park. pushBUTTON apparel is fresh and feminine, and the brand is known for its bold colors and out-of-this-world designs. Though pushBUTTON clothing leans toward a quirky aesthetic, its simple shapes and well-tailored pieces make each piece feel approachable, easily fitting in with a wardrobe.