The Upside is a contemporary activewear brand known for blending functionality with fashion-forward designs. Founded in 2014 by Jodhi Meares, the brand offers versatile and stylish pieces that transition seamlessly from workout to everyday wear. With a focus on high-performance fabrics, bold prints, and modern silhouettes, The Upside caters to those who value both fitness and style. Sustainability and mindful production practices also play a key role in the brand's ethos, making it a popular choice for eco-conscious consumers.